• by Fern Siegel , March 6, 2025

Generator Media + Analytics has tapped Mike Farasciano as CEO-president. Farasciano is charged with expanding the media agency's capabilities.

Chris Gilbertie, founder-managing partner at Generator, said Farasciano's “challenger brand mentality and deep expertise in optimizing business operations” make him a perfect fit for the company's ambitious vision.

Prior to the appointment, Farasciano was chief client officer at Crossmedia USA. He also worked as chief client advice and management officer at Initiative, executive director, global agency development at Time, Inc. Other agency posts include Mediacom and Carat.

“At this moment, it’s an exciting time to be an independent agency," Farasciano said. "In the coming months, my mission is to deepen relationships with our clients, evolve the agency's structure and capabilities, and solidify new partnerships to attract top talent and win in a competitive landscape.

"We will challenge the status quo, not just for the sake of disruption, but to ensure that we continue to drive tangible results for our clients.” 

Generator Media + Analytics client work has included Wyoming Whiskey, NYU, Barry's and American Red Cross.