The firm cited continuing "challenging" macroeconomic issues, a big reduction in the spending of a big tech client last year and continuing lower spending … Read the whole story
The London agency's new co-CCOs call the duo "creative powerhouses with world-class credentials." Read the whole story
Backed by a digital and social campaign, the year-round food truck includes activations and merch. Read the whole story
Outrider has worked with companies such as Gatorade, Omaha Steaks, and Wendy's and others in the food, sports, entertainment, and travel sectors. Read the whole story
The agency's gross billings are reportedly about $585 million. Agencies in India still charge a commission rate of between 15% and 20% for media … Read the whole story
Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers … Read the whole story
With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024. Read the whole story
COMMENTARYMore than ever, advertising agencies are acting as principals rather than agents. That means they acquire media - therefore becoming the owner, or "principal," … Read the whole story
Prior to the assignment, The Many served as creative AOR. Read the whole story
