by Fern Siegel
Andre Filip and Grant Barth launch their new shop with Starbucks, Jimmy Choo and Sandisk. Read the whole story
by Steve McClellan
In addition to creative VML will provide CRM, social strategy, brand identity, design and experiential marketing services. Read the whole story
by Steve McClellan
According to the companies, research indicates that Western Union's customers are 70% more likely to make a purchase immediately after engaging with one of … Read the whole story
by Fern Siegel
Mauricio Barreda will develop creative strategy for WestJet, Destination Canada and Dayforce. Read the whole story
by Fern Siegel
The alliance gives LocalFactor customers more premium video-based inventory and customer support, increasing scale and impact. Read the whole story
by Steve McClellan
Morrissey most recently served as global head of analyst relations for advertising & marketing tech, media & Entertainment at Amazon Web Services. Earlier she … Read the whole story
by Joe Mandese
IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a percentage point from what it … Read the whole story
by Laurie Sullivan
Mod Op launched a playground for advertisers looking to explore AI technology options. When DeepSeek wanted to upload and offer its platform to businesses, … Read the whole story
by Barbie Romero
At our TV & Video Summit in sunny Scottsdale, AZ, top media planning and buying leaders took the stage to tackle big industry challenges. … Read the whole story
by Barbie Romero
Megan Jones emphasized the importance of critical thinking in today's evolving marketing industry. She also discussed how she recharges and being a pop culture … Read the whole story