OOH company Vistar Media has signed an agreement to manage a retail media network across more than 2,200 digital screens at Western Union locations in the U.S., Canada and Brazil. 

Vistar will use its enterprise software solution--including its ad server and player--to manage the network that will target multicultural audiences. The firm's supply-side-platform will connect WU’s inventory to programmatic DOOH demand.

According to the companies, research indicates that Western Union’s customers are 70% more likely to make a purchase immediately after engaging with one of Western Union’s services, which include check cashing and money transferring. 

In January, T-Mobile announced that it was acquiring Vistar Media for $600 million. Last fall Vistar relaunched Adstruc to OOH agencies.  

Western Union reported revenues of $4.2 billion in 2024, down 3%.