Noting the increased macroeconomic uncertainties since the beginning of the year, the company widened the range of its organic growth outlook for the year … Read the whole story
The global creative, by adam&eveDDB, takes that idea literally. Read the whole story
The former WPP exec is using AI and automation to support creative. Read the whole story
The initiative, beginning in France, provides emergency relocation for victims. Read the whole story
The "Toxic Relationship" campaign uses Olivia Rodrigo's 2021 hit song "jealousy, jealousy" to draw attention to the psychological impact of excessive screen time, particularly … Read the whole story
- COMMENTARY
Just as a doctor's role is to create sustainable health rather than just treat symptoms, agencies and brands must work together to diagnose and … Read the whole story
During its upfront pitch this morning, the networks-owned data and technology developer announced new data integration deals with DeepSync, Experian, LiveRamp and TransUnion, as … Read the whole story
The projected tariffs were for J&J's other business: medical devices. Read the whole story
The campaign marks the first effort from the brand's new head of marketing, Kate Alini, who started in October. Read the whole story
"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.," PQ notes in … Read the whole story
