by Fern Siegel
The new unit utilizes advertising, social and TV to help brands develop long-form stories. Read the whole story
by Fern Siegel
It begins with a "Back to the Future" nod, but the spot showcases the brand's achievements. Read the whole story
by Steve McClellan
The accolade is given to a person who has used their position to make a "significant and positive difference to the world," according to … Read the whole story
by Steve McClellan
Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible for revenue strategy, including expanding membership. Read the whole story
by Richard Whitman, Columnist
The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of Manhattan. The company's commercial work and branded … Read the whole story
COMMENTARY
by Daale Carter, Op-Ed Contributor
The best campaigns are born from specialized teams working toward a shared vision. True success comes from balance, not forced expertise. Read the whole story
by Tanya Gazdik
"it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivian, tells "Marketing Daily." Read the whole story
by Robert Williams
Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits them directly. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some analysts expect there will be contraction of content on linear TV, and live sports (and other live programming) will look to fill more … Read the whole story
COMMENTARY
by Teresa Buyikian
Chili's vice president of marketing, Jesse Johnson, discusses the campaign in depth. Read the whole story