The Out Of Home Advertising Association Of America announced today that Greg Ald is joining as senior vice president-revenue, growth and membership. The role is new. 

Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible for revenue strategy, including expanding membership.  

He joins from Adams Outdoor, where he was vice president, national sales. Earlier he held roles at Intersection, ReachTV and JCDecaux. 

Ald’s appointment follows a banner year for the OOH sector. In March OAAA reported that out-of-home ad revenue reached a record of over $9.1 billion in 2024, up 4.5% from the previous year.