The transaction follows last year's acquisition of influencer platform Influential by the holding company, which said it would integrate with Captiv8 to power its … Read the whole story
The agency will launch a redefined brand equity campaign in early 2026. Read the whole story
The initial deal was struck in 2021 and since then WPP has managed end-to-end creative, media, data and marketing technology, across the company's entire … Read the whole story
Massimo Fiori will work on the Haribo, Chicago Town and Yakult accounts. Read the whole story
The spots, from agency Elite Media, will air regionally across American Family's 19 markets. New out-of-home, radio and digital ad are part of the … Read the whole story
Lam previously served at TBWA\Chiat\Day, 72andSunny and Wieden + Kennedy and worked on big campaigns for Levi's, Gatorade and "Call of Duty." Read the whole story
"The Lexus brand needs to be bigger than any model," Lexus' Cynthia Tenhouse tells "Marketing Daily." Read the whole story
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. Read the whole story
Target CEO Brian Cornell also cites inflation and declining consumer confidence in revising full-year expectations downward. Read the whole story
Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously - taking actions and making … Read the whole story
- COMMENTARY
AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear … Read the whole story
