• by Fern Siegel , Yesterday

Quiet Storm has tapped Massimo Fiori as client development director, a new post at the agency.

The appointment is part of a leadership succession plan as the company moves to an employee ownership trust.

Fiori reports to CEO Rania Robinson.

The new hire will work across the agency's client portfolio, including Haribo, Chicago Town, Yakult and On the Beach. Fiori will also participate in account pitches.

Previously, Fiori was global business director at Anomaly, where he led a Diageo portfolio of global spirits brands, including Gordon's Gin, No.Ten and Captain Morgan.

Prior to Anomaly, he worked at the independent agency The Corner as business director on Jigsaw's “Love Immigration” campaign, which earned a Cannes Lions. He has also worked at Dare London.

Fiori also helped launch EE at Saatchi & Saatchi, delivered in-store and experiential activations for Nike at Dare, and worked on behavior change campaigns for the Government’s Public Health England.

“Quiet Storm has always stood for bold, creative thinking with real purpose. I am excited to build on that legacy, while expanding our offering to meet the evolving needs of our clients. It’s about shaping the agency’s next wave of creative success in a fast-changing landscape,” Fiori told Agency Daily.

Robinson said Fiori had “the perfect mix of drive and entrepreneurialism.”

Quiet Storm was founded as a creative agency in 1995.