Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $240 million is earmarked for the U.S. Read the whole story

The agency will develop campaigns for Tropicana, Naked and Izze. Read the whole story

The campaign is more than a cultural callback; it's a reintroduction of the Easy Button. Read the whole story

According to agency FerebeeLane, most family vacation advertising is as noisy and cluttered as the family destination vacation spots it's designed to promote. Read the whole story

The company was founded in Toronto in 2021 by Jacob Ciesielski, and will be aligned with Havas CX Canada, led by President Alex Chepovetsky. Read the whole story

Today they announced they have joined forces as new co-owners of Australia's freshly rebranded SailGP team: the Bonds Flying Roos. Read the whole story

The independent out-of-home media shop retained Male's strategic advisory, which he formed after retiring as chairman-CEO of Outfront Media in March. Read the whole story

At its annual ad summit Tuesday, TikTok announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended … Read the whole story

Effie Worldwide also named AB InBev the most effective marketer, McDonald's the most effective brand, Ogilvy the most effective agency network, ALMAP BBDO the … Read the whole story

Callen's non-dairy creamer spot aims for "weird and funny." Read the whole story