by Steve McClellan
During the first awards ceremony at Cannes, awards were also bestowed for Health & Wellness and Audio & Radio. Read the whole story
by Fern Siegel
The companies are consolidating retail audience data within Dentsu Connect. Read the whole story
by Steve McClellan
The PMP includes Newsweek, The Washington Post, AP and others. The firm is unveiling new research at Cannes that reinforces the value of advertising … Read the whole story
by Fern Siegel
FCB's campaign is a rallying cry to "flavor up." Read the whole story
by Steve McClellan
Reckitt also announced that Serena Williams is named the company's first Entrepreneur-in-Residence and will play a key role in mentoring and supporting women leading … Read the whole story
by Fern Siegel
The strategy is to modernize FCB's operational infrastructure worldwide. Read the whole story
by Steve McClellan
The award recognizes an individual who has made a significant impact on the creative communications industry and who stands out as an influential figure … Read the whole story
by Joe Mandese
"If marketers are not communicating with them and driving their business, they're going to lose out on $12 trillion of buying power," Havas' Donna … Read the whole story
by Wendy Davis
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers argue in a motion to transfer Elon … Read the whole story

COMMENTARY
by Joe Mandese
The holdco has begun incorporating "synthetic audiences" into its vaunted CCS media planning and buying system as part of "next gen planning for the … Read the whole story