Omnicom reported that its Media & Advertising division was up 8.2% and Precision Marketing was up 5%, together representing 68% of total revenue. Read the whole story
He succeeds AKQA founder/CEO Ajaz Ahmed who led the agency for 30 years before stepping down last October. Read the whole story
Two spots salute the brand's fan base and the singular effect it has when eaten. Read the whole story
The new hire will oversee business development, client experience and agency marketing. Read the whole story
The assignment is an expansion of the agency's remit for PurposeBuilt-it was awarded creative ad duties for the company's drain clog remover Green Gobbler … Read the whole story
The partners say clients can expect to free up 20% of their overall marketing budgets for investment while increasing speed to market through AI-powered … Read the whole story
There's been speculation about WPP being sold on and off for years, speculation that picked up steam late last year when the Omnicom-IPG was … Read the whole story
Kristina Fields also shared her take on managing the company's nostalgic brand portfolio, the power of the "nag factor," and its impact on driving … Read the whole story
COMMENTARYAd budgets grew in Q2 2025 vs. Q1 across Google paid search, Meta, Amazon Sponsored Products and YouTube, but TikTok ad investments fell amid … Read the whole story
The goal is to help kids appreciate good food. Read the whole story
