Procurement marketing data aggregator RightSpend and in-house agency consultant InnerGroup have formed a partnership designed to show companies how to boost efficiencies within their marketing operations.  

The partnership will apply RightSpend data to InnerGroup’s proprietary framework (Inner8), which assesses drivers of in-house agency performance. The resulting insights, the partners say, will show clients how to close gaps in process, resource, and technology. 

The partners say clients can expect to free up 20% of their overall marketing budgets for investment while increasing speed to market through AI-powered creative workflows. That in turn will help in-house agencies attribute spending to outcomes more accurately and deliver on both performance and procurement measures, per the companies.  

“We’re out to help clients react, and adapt smarter, and faster,” said Fred Schuster, CEO of InnerGroup. “So, we’re giving them the most accurate, up-to-date view of spending and effectiveness in critical performance areas with the capability to scale what works, fix what doesn’t, and free up teams to accomplish more.” 

“This opens the possibility of proactive procurement by shifting the conversation from how to divest to where to invest,” added Iain Seers, CEO of RightSpend. “The real value opportunity comes when we combine our clarity on scopes, pricing and performance with InnerGroup’s perspective, systems, and talent to design more effective internal operations.”