Ella’s Kitchen named Who Wot Why as its creative partner, following a competitive pitch. 

The agency is responsible for relaunching the brand in a fully integrated campaign. The goal is to help kids appreciate good food.

Emma Wood, Ella’s Kitchen Campaign lead, said: “WWW demonstrated strong creative energy and a clear understanding of our brand and future direction. We’re thrilled to be partnering with them as we move into the next phase of our journey.”

The win follows gaining the William Hill Vegas, OMODA, Jaecoo and Mama Honey accounts.

“This is a wonderful chance for us to partner with Ella’s Kitchen at a pivotal moment in their impressive trajectory,” said Charles Faircloth, the agency's joint managing director.