by Steve McClellan
Acadia will oversee paid search, paid social, integrated media, TikTok and Instagram management, influencer management, studio creative, and full-funnel analytics support. Read the whole story
by Fern Siegel
The work is the first produced with creative agency Yard NYC. Read the whole story
by Fern Siegel
The 20-year industry vet will lead lead global marketing strategy for the brand agency. Read the whole story
by Steve McClellan
The companies said Clear Channel Outdoor will leverage Vistar's enterprise suite-including its ad server, device management and media player software-to monetize its DOOH digital … Read the whole story
by Steve McClellan
Forsman & Bodenfors Toronto and Singapore will become 72andSunny offices. The agency is also adding design and production studio units. Read the whole story
by Richard Whitman, Columnist
The firm is now accepting pro bono applications for big ideas in need of creative tech to implement. "Think moonshot," the agency encourages those … Read the whole story
by Tanya Gazdik
The campaign aims to deepen Hyundai's connection with Hispanic consumers via cultural storytelling, says Hyundai's Sean Gilpin. Read the whole story
by Wayne Friedman
Viewing for the return of "Jimmy Kimmel Live" Tuesday was up three-and-a-half times over its recent average to 6.26 million average minute viewers, according … Read the whole story

COMMENTARY
by Joe Mandese
Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the … Read the whole story