Out-of-home media company Clear Channel Outdoor has selected OOH
media-buying platform Vistar Media, now part of T-Mobile Advertising Solutions, as a “full-stack technology partner” for its U.S. digital OOH ad network.
The companies
said Clear Channel Outdoor will leverage Vistar’s enterprise suite—including its ad server, device management and media player software—to monetize its DOOH
digital displays, with an initial rollout across its nationwide airport network.
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The agreement builds on the companies’ seven-year SSP partnership.