AlmapBBDO has changed its partnership structure. Marco "Pernil"
Giannelli, the agency's CCO since 2022, has been made partner. He will also serve on the BBDO global creative board.
The promotion recognizes his 17-year contributions to the Brazilian agency.
CEO Filipe Bartholomeu said Giannelli had "helped Almap achieve historic heights."
Most recently, he directed a series of iconic campaigns, including VW's 70th anniversary, special dates
(Mother's Day and Christmas) for O Boticário, the historic, long-overdue recognition of Alaíde Costa for Johnnie Walker, and the Caramelo campaign for Pedigree.
Giannelli has
delivered more than 100 Cannes Lions, including two consecutive Grands Prix (2023 and 2024), and a Titanium, the first in Almap's history.
Photo: Filipe Bartholomeu and Marco Giannelli
(Credit: Mariana Valverde)
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