by Steve McClellan
Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches, a contract is … Read the whole story
by The Editor
MediaPost has selected MRM's A.I. Relationship Management practice as our 2025 media agency of the year. Other winners include: independent agency of the year, … Read the whole story
by Fern Siegel
The reveal post on TikTok was the brand's highest-performing this year. Read the whole story
by Fern Siegel
The 90-second ad, geared to Gen Z, pushes authentic experiences, Read the whole story
by Steve McClellan
"It's important to bring clarity to some of the players," he said, alluding to what many believed was an uncertain future for IPG prior … Read the whole story
by Joe Mandese
Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Network, bringing Havas ANZ's local staff to … Read the whole story
by Steve McClellan
Lafond previously was at WPP's Ogilvy Health for 10 years, most recently as chief client officer for North America. Read the whole story
by Tanya Gazdik
Kia's primary agency of record in the U.S. is David & Goliath, owned by Innocean Worldwide, which provides global support and integration. Read the whole story
COMMENTARY
by Joe Mandese
Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When cameras left the studio and entered people's hands, journalism changed. We are in another version of that moment. Read the whole story