• by Fern Siegel , Yesterday

Following a competitive review, The Almond Board of California selected Grey New York as its new agency of record.

The account was secured after a competitive pitch.

The agency is charged with developing ABC's global platform, as well as integrated marketing across the U.S., Europe and Mexico. A new brand campaign is expected next year.   

“We’re excited to open a new chapter with Grey New York as our lead agency. Their creativity and strategic vision perfectly align with our ambition to deepen consumer love for almonds, spark innovation and shape a healthier future for our industry,” said Clarice Turner, CEO of ABC. 

The Almond Board of California represents more than 8,100 almond farmers and 100 processors in California. It also invests in research to address sustainability and food safety.

Part of WPP, Grey New York's client list includes P&G, Volvo, Haleon, Circle K and The Coca-Cola Co.