Bologna will take over day-to-day U.S. operations and will also focus on the agency's strategy to double revenue in 5 years. Read the whole story

Magnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magnum was previously Unilever's ice cream division, which was spun off into a … Read the whole story

Lagunitas, one of California's craft breweries, plans a brand design and master campaign. Read the whole story

"I'm excited to help shape what comes next and unlock the full potential of this emerging tech," said Lai. Read the whole story

The new addition joins Havas Play, the network's experiential marketing arm Read the whole story

To mark the Hall of Fame's 75th anniversary, two President's Awards will also be presented to Grammy, Tony, and Emmy Award-winning icon Barry Manilow … Read the whole story

Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic AI Foundation to ensure that agentic AI tools for advertisers and marketers develop … Read the whole story

WhatsApp users can send those too-long-to-listen-to voice memos to a bot, and receive a voucher for a free Heineken. Read the whole story

Take a look at the list of Rob Reiner's movie and TV credits on Wikipedia and prepare to be awed. Read the whole story

Following the demise of two of the Big 4 hold co.'s public ad forecasts, this is my first attempt at generating a new composite … Read the whole story