California IPA brand Lagunitas Brewing
Company has named Otherway its first creative AOR.
The win followed a competitive review. Otherway has offices in London and New York. First work, expected next year, will include brand design
and a master campaign.
Founded in 1993, Lagunitas is one of California’s craft breweries, known for its IPA and Little Sumpin’ Sumpin’. The brand is part of the American
craft beer movement. New offerings include Hazy IPA, a low-calorie IPA, and non-alcoholic options IPNA and Hoppy Refresher.
“Lagunitas thrive on boldness, irreverence, and being
unapologetically different. Otherway is the perfect fit to bring that spirit to life.” said Hannay Dray, the company's CMO.
Otherway launched its U.S. office in 2024. This year, it
landed the Rocket rebrand and added Autodesk, Pebl (previously Velocity Global) and Brooklyn Film Festival to its roster.
“We’ve always believed the best work happens when you find
brands that see the world the same way you do,” adds Javier Passerieu, U.S, president of Otherway. “Lagunitas has that rare mix of soul, wit and courage to make things that actually
matter to people, not just to marketing charts.”
advertisement
advertisement