Havas has acquired Digizik, a Belgian
entertainment agency.
The new addition joins Havas Play, the network's experiential marketing arm, operating as Digizik by Havas Play. It marks Havas Plays' presence in Belgium, while
expanding entity.
Founded in 2011 by François Charles and Grégory Lefillatre, Digizik focuses on entertainment marketing in Belgium, working with 30 clients in fashion, food and
sports.
Digizik's portfolio includes Universal Music, BNP Paribas Fortis, Red Bull, Warner Music, Picon (Campari Group), Hey! (Orange), John Martin Brewery, and G-shock (Casio). It also
produced event content for as well as RTBF and STIB/MIVB. DIGIZIK has also produced event content with leading French-speaking artists, including Stromae, Angèle and Bigflo & Oli.
“This acquisition perfectly illustrates our Converged.AI strategy: integrating creative excellence, capabilities and talent with the power of our AI-driven technology and data. With
Digizikjoining Havas Play, we unite global activation expertise with Digizik’s unrivaled expertise in music, entertainment and cultural storytelling, bringing world-class creativity and
innovation to the Belgian market,” said Yannick Bolloré, Chairman/CEO of Havas.
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