by Fern Siegel
Eager for adventure, Ken travels to Italy, Japan and Mexico City. Read the whole story
by Fern Siegel
The move follows the agency's acquisition of design firm Tangible. Read the whole story
by Fern Siegel
72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. Read the whole story
by Steve McClellan
The move follows earlier Alloy M&A deals, including a merger with marketing firm The Partnership in December and the acquisition of experience agency Hot … Read the whole story
by Steve McClellan
Which is the point of the ad-marketers (anybody, really) can develop professional caliber ads far quicker and cheaper using its AI video creation system. Read the whole story
by Steve McClellan
The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more. Read the whole story
COMMENTARY
by Tomas Forsbäck, Op-Ed Contributor
Maybe the problem isn't that culture comes from the top, but that too often it stops there. What if culture was caught instead of … Read the whole story
by Tanya Gazdik
The longform spot begins as a sweet father-son drive, sparked by a the boy's mission to fulfill Billy Bass's request to "take me to … Read the whole story
by Laurie Sullivan
Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize … Read the whole story
by Tanya Gazdik
"When we are doing our creative, we try to find a way to make the Kia the hero in the spot," Kia's Russell Wager … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
AI will be used to create near-real-time engagement on social media, capturing images that can be quickly distributed to followers on each platform. Read the whole story