Adobe Adds Agency Tools To Workfront Platform

Adobe Workfront, the technology giant’s enterprise marketing work-management platform, has just added new capabilities to help agencies plan and collaborate on their client work.  

Adobe acquired Workflow in 2020 for $1.5 billion.   

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Now there is a Rate Cards tool for tracking costs and related programs for real-time budget adjustments, scheduling assets like studio space, and aligning resources with contract and retainers.  

There is also a new batch of workflow and governance tools for tailoring access levels, auditing enterprise changes over time and more.   

Workflow also introduced new tools for enhanced collaboration and operations like Custom Localization that helps create a globally consistent experience with user-driven translations.  

New security safeguards add advance permission controls that the company says protects data, enforces role-based access and other measures.   

Another solution allows for greater connectivity between Workflow and Frame.io, Adobe’s cloud-based video-collaboration platform, Adobe Express (mobile content creation) and more.  

 

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