The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. Read the whole story

CEO Cindy Rose cited one example: the sale of Kantar Xtel, a global software-as-a-service platform for consumer goods companies, that brought roughly $135 million … Read the whole story

His charge is overseeing an integrated media measurement approach. Read the whole story

The honor recognizes leaders age 40 and younger credited with helping to shape the future of advertising, marketing, media, and brands. Read the whole story

Media accounted for 46% of WPP's second-quarter revenue - the first time the holdco broke it out that way. Read the whole story

Lyn-Sue assumes the CMO role after serving as Papa Johns' senior vice president, general manager of international. Read the whole story

Three years ago, BMW executives said the inside of a car was "a private space" and not a place for advertising. Things are different … Read the whole story

DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed … Read the whole story

Blankspace is serving ads to AI agents in real time, right as someone asks a question, almost like a live auction. Read the whole story

We get answers -- including how 83% of viewers watch television with a second screen in hand, triggering searches. Read the whole story