by Steve McClellan
Under the plan, the goal is to have "no markets operating at a loss" by the end of 2027. Read the whole story
by Steve McClellan
Waymo confirmed the assignment, indicating that WPP Media will lead strategy and buying for some of Waymo's first international cities. Read the whole story
by Fern Siegel
The 16-year ad vet has led work for Corona, Pringles, Modelo and P&G. Read the whole story
by Fern Siegel
The agency will grow the brand's DTC channel, enhancing existing retail. Read the whole story
by Fern Siegel
The "Beginning of Better" campaign illustrates the advantages of progress, despite fears. Read the whole story
by Fern Siegel
Alongside client work, he will also help develop emerging capabilities. Read the whole story
by Rob Williams
Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work. Read the whole story
by Laurie Sullivan
Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. Read the whole story
by Sarah Mahoney
The seasonal flavor cartel adds new offenders to the roster, proving the onslaught still hasn't jumped the shark. Read the whole story
COMMENTARY
by Jacqueline Keidel Martinez
Decision-maker built the last era of corporate leadership. Communicators are building this one. Read the whole story