Codeword upped longtime staffer Brandon Carter to senior vice president, head of strategy. His charge is to secure an integrated, culture-informed approach to the information landscape.
Before Codeword, Carter held strategy and product development posts at Outbrain and Sesame Workshop. Recently, he was Codeword's vice president, strategy.
Alongside client work, he
will also help develop emerging capabilities and structure the agency's AI implementation.
Kyle Monson, founding partner, Codeword, said Carter has "collaborated with pretty much every
Codeword client over the past nine years, Nobody understands the DNA of Codeword, where we’ve been, and where we’re heading better than he does.”
“Companies today
don’t have a shortage of ways to reach people, but a shortage of clarity about why they matter now,” said Carter. “The most successful companies define the one thing they want to be
known for, then build immersive worlds around it that transform audience insights into lasting loyalty. Our role as strategists is to bring those worlds to life.”
The agency has done
work for Google, ASUS, Android, Relay and Root Insurance.
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