Mobile Marketing Daily
Wednesday, February 3, 2010

MoBlog

More Data To Fuel Metered Pricing
by Mark Walsh

A new report by telecom services provider Allot Communications should give U.S. wireless carriers fresh ammunition to push for usage-based mobile broadband fees. The study found mobile bandwidth use during … Read the whole story

  • COMMENTARY
    The Lost Art of Sponsorship
    by Steve Smith, Staff Writer

    Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not … Read the whole story

  • thePlatform Seeks To Stay A Step Ahead Of Video Syndication Scrum With New Publishing System
    by Gavin O'Malley

    ThePlatform, Comcast's white-label video publishing subsidiary, on Tuesday is expected to unveil a brand new video and media publishing system. Named mpx Beta, the … Read the whole story

  • Webtrends Mixes Up Content And Target By Site Visitor
    by Laurie Sullivan

    Webtrends on Tuesday will release a platform that allows Web site publishers to serve up the most relevant information to the correct person at … Read the whole story

  • Panel: Mobile Advertising Harder Than Ever
    by Mark Walsh

    Mobile advertising promises higher response rates than the desktop Web, but is more hampered than ever by a fragmented landscape of different devices, operating … Read the whole story