Mobile Marketing Daily
Friday, May 13, 2011
  • Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tv

    Video ad platform developer Adap.tv continues its expansion into big Madison Avenue agencies, announcing a deal this morning to provide a new platform customized … Read the whole story

  • Microsoft's Skype Deal May Be Emperor's New Clothes

    All the fuss over Microsoft's $8.5 billion acquisition of Skype from analysts and media misses some big issues which make the deal's outcome anything … Read the whole story

  • Phoning It In: What Do We Think About Mobile Privacy?

    Congress put a spotlight on mobile privacy this week in Washington. As I argued earlier about the coming tumult over data handling on cell … Read the whole story

  • Smartphones Obsolete In A Year

    According to Retrevo's Technology Life Cycle analysis, a new study, 62% of U.S. smartphone owners perceived their phone to be obsolete now or will … Read the whole story

  • With Mobile Performance, It Depends...

    Now that the first rush of enthusiasm for mobile is maturing into a more workmanlike approach, it is becoming clearer that this platform is … Read the whole story

  • Digital Marketing Planning

    According to a new study from Adobe Systems, almost three-quarters of businesses plan imminent investments in website redesigns or significant site enhancements to improve … Read the whole story

  • Personal Data: Most Top Apps Lack Privacy Policies

    Nearly three-quarters of the most popular mobile apps lack even a basic privacy policy, according to a new survey by the Future of Privacy … Read the whole story

  • 7% of Mobile Users 'Checking-in,' More On Smartphones

    The value of check-in services like Foursquare and Gowalla has increasingly come into question -- but new data suggests that the check-in isn't dead. … Read the whole story

  • Philly Launches Foodspotting Campaign, New Ads

    The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as part of its 2011 activities to promote the City of Brotherly Love. The … Read the whole story