by Karl Greenberg
A new series of videos featuring Doug and his perpetually chagrined sidekick and ersatz Ford marketer John reflect a partnership with auto-vertical publisher Bonita … Read the whole story
by Laurie Sullivan
Mobile makes up about 20% of searches globally for Yahoo. In some regions, such as Indonesia, 80% of all searches on Yahoo come from … Read the whole story
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by Joe Mandese
Matt Seiler moved another chess piece in his creeping reorganization of Interpublic's Mediabrands unit, naming Quentin George Chief Innovations Officer, a new position inside … Read the whole story
by Mark Walsh
Mogreet, the pioneering MMS (Multimedia Messaging Service) provider, has launched a new platform designed to help broadcasters -- and especially the radio industry -- … Read the whole story
COMMENTARY
by Jeff Haley
We remain today a little under $3 billion shy of our 2007 high water revenue mark of $20 Billion. I'm quite confident that we … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Free online video content continues to gain attention from consumers. Most want it in an instant. More than half of surveyed respondents admit to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If you think I'm tough on mobile marketing and media, you should talk to my wife. "What good is that?" is her default response … Read the whole story
by Mark Walsh
Social advertising start-up appssavvy is the latest to renounce display advertising with the launch of a new ad platform tied to online activities, from … Read the whole story
by Tanya Gazdik
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
by Steve Smith
InMobi, one of the largest mobile ad networks worldwide, will get a war chest for its expansion into newer markets, including the U.S., with … Read the whole story
by Steve Smith
Turner Broadcasting System's Adult Swim Digital is debuting the first in a series of games for the iOS platform this week. "Monsters Ate My … Read the whole story
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by Steve Smith
The European giants in mobile advertising -- the UK, Spain, Italy, Germany and France -- are estimated to reach $1.03 billion by 2014. Smartphones … Read the whole story
by Mark Walsh
Video users' love of alternative screens doesn't appear to extend to mobile phones, whose small screens and slower network connections limit their appeal for … Read the whole story
by Mark Walsh
Samsung Mobile's decision to tap YouTube star FreddieW as part of its campaign for the U.S. launch of its new flagship Galaxy S II … Read the whole story
by Steve Smith
Beginning with the New York market and then migrating to other major cities, AmazonLocal will feed into both the basic special offer Kindle and … Read the whole story