The Kobo eReader is one of those outliers in the connected device world that you see here and there at retail but aren't quite sure what to make of. The … Read the whole story
Real-time content isn't dead. It's just thriving in platforms other than search engines. Mass Relevance and Crimson Hexagon introduced separate partnerships to help marketers … Read the whole story
Mobile marketers should start paying attention to the legions of people that come to your mobile site/download your mobile application and leave almost immediately, … Read the whole story
When it comes to ad spending, ad exchanges, social media and mobile are among the fastest-growing categories -- and they will continue their upward … Read the whole story
Cars with on-board computers to tape online audio services are in their infancy. But Ford's new MyFord Touch and My Lincoln Touch were slammed … Read the whole story
Aiming for a broader suite of mobile solutions and global reach, mobile marketing companies Lenco Mobile and iLoop Mobile have entered into a merger … Read the whole story
With BlackBerry losing its grip on the enterprise market, companies have to be ready to take more flexible approaches to their mobile strategies, according … Read the whole story
In the latest extension of The Coca-Cola Company 's "Arctic Home" campaign - aimed at upping its soda brands' fall/winter sales through a cause-related … Read the whole story
Consumers' reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 … Read the whole story
Accompanied by her trusty sidekicks-mobile and social-today's mom wields purchase power far and wide. Read the whole story