MoBlog
by Steve Smith, Staff Writer
Veterans of the digital space will remember back in the day that lame-brained guy who holed himself up in his house with his connected PC for a year to demonstrate … Read the whole story
by Karlene Lukovitz
A product-launch campaign for the Halls cough drops brand is the first out-of-home effort to employ near field communications (NFC), according to Kraft Foods. … Read the whole story
by Laurie Sullivan
Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should become the benchmark for which online marketers run campaigns. It turns out the … Read the whole story
by Erik Sass
Deluxe Media Management, which specializes in advertising and marketing distribution services for the entertainment industry, has partnered with Cinema Scene Marketing, a theatrical marketing … Read the whole story
by Mark Walsh
Despite growing competition, Internet radio service Pandora maintained strong growth in the third quarter while breaking even on the strength of rising ad and … Read the whole story
by Aaron Baar
Buoyed by reams of data (including some from its PayPal subsidiary), the online marketplace is expecting a shift in the way people will do … Read the whole story
by Mark Walsh
When it comes to adoption rates for upgrades, the iOS platform easily tops both Android and BlackBerry, underscoring the avid consumer base for Apple … Read the whole story
by Mark Walsh
Real estate search engine Trulia today kicked off its first "mapvertising" campaign, promoting Ford's year-end sales event by mapping the location of nearby dealerships … Read the whole story
by Steve Smith
As mobile gaming begins to challenge traditional console and handheld platforms for market share, it is attracting the same scrutiny over age-appropriate content and … Read the whole story
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by Thom Forbes
Is it just another snag in an ambitious deal? Or is it the death knell for AT&T's proposed purchase of T-Mobile USA from Deutsche … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Q3 S.M.A.R.T.(TM) report, an in-depth look at the mobile advertising landscape, brands are spending more, and trying a variety of things … Read the whole story
COMMENTARY
by Manny Ju
Sales calls on a smartphone are unheard of. Texting is reserved for friends and family. Apps only reach select audiences. Social media is fine … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Depending on your perspective, the mobile market can seem small, medium or large. With worldwide mobile app downloads soaring, in-app advertising revenue will reach … Read the whole story