Veterans of the digital space will remember back in the day that lame-brained guy who holed himself up in his house with his connected PC for a year to demonstrate … Read the whole story
A product-launch campaign for the Halls cough drops brand is the first out-of-home effort to employ near field communications (NFC), according to Kraft Foods. … Read the whole story
Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should become the benchmark for which online marketers run campaigns. It turns out the … Read the whole story
Deluxe Media Management, which specializes in advertising and marketing distribution services for the entertainment industry, has partnered with Cinema Scene Marketing, a theatrical marketing … Read the whole story
Despite growing competition, Internet radio service Pandora maintained strong growth in the third quarter while breaking even on the strength of rising ad and … Read the whole story
Buoyed by reams of data (including some from its PayPal subsidiary), the online marketplace is expecting a shift in the way people will do … Read the whole story
When it comes to adoption rates for upgrades, the iOS platform easily tops both Android and BlackBerry, underscoring the avid consumer base for Apple … Read the whole story
Real estate search engine Trulia today kicked off its first "mapvertising" campaign, promoting Ford's year-end sales event by mapping the location of nearby dealerships … Read the whole story
As mobile gaming begins to challenge traditional console and handheld platforms for market share, it is attracting the same scrutiny over age-appropriate content and … Read the whole story
Is it just another snag in an ambitious deal? Or is it the death knell for AT&T's proposed purchase of T-Mobile USA from Deutsche … Read the whole story
According to the Q3 S.M.A.R.T.(TM) report, an in-depth look at the mobile advertising landscape, brands are spending more, and trying a variety of things … Read the whole story
Sales calls on a smartphone are unheard of. Texting is reserved for friends and family. Apps only reach select audiences. Social media is fine … Read the whole story
Depending on your perspective, the mobile market can seem small, medium or large. With worldwide mobile app downloads soaring, in-app advertising revenue will reach … Read the whole story