MoBlog
by Steve Smith, Staff Writer
Yahoo announced it was yanking ten of its early-in apps from both Android and iOS stores and discontinuing support for them. The defunct apps list includes the news, movies, answers … Read the whole story
by Mark Walsh
Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In … Read the whole story
COMMENTARY
by Diane Mermigas
Google's opening salvo in the battle to dominate mobile connectivity--hinging on its control of user data across its own ecosystem and the branded sites … Read the whole story
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by Joe Mandese
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
by Mark Walsh
By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into … Read the whole story
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by Wayne Friedman
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story
by Mark Walsh
The more e-commerce-friendly nature of tablets combined with their proliferation is a welcome trend for retailers focused on the mobile channel. Data shows customers … Read the whole story
by Mark Walsh
NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but … Read the whole story
by Steve Smith
According to app analytics firm Flurry, the Fire was responsible for 35.7% of all Android tablet app sessions in January 2012, up from merely … Read the whole story
COMMENTARY
by Mark Walsh
Volvo’s Gangeri lays out 5 rules for mobile marketing: -Make your content discoverable. No treasure hunts? -Make your content readable. You don’t have to … Read the whole story
COMMENTARY
by Joe Mandese
Everyone love to knock Craigslist for disintermediating the newspaper classified business, but according to Jose Puente, director of product strategy- mobile/affinity brands, Autotrader.com they … Read the whole story
COMMENTARY
by Mark Walsh
Switching to big brands, Coca-Cola takes center stage to explain how it teamed up with 7-Eleven to create in-store programs reach millennials with via … Read the whole story
COMMENTARY
by Mark Walsh
The final panel of the day focuses on QR codes, which marketers seem to love but not consumers. Mike Wehrs, CEO of ScanBuy, admits … Read the whole story
COMMENTARY
by Mark Walsh
Consumers hate in-app ads synched up to TV spots. USA’s Redniss says that instead of mirroring 30 second spot, they worked with a company … Read the whole story
COMMENTARY
by Mark Walsh
USA Network has been a leader in the area of social TV, working early on with partners like Shazam and now Miso’s SideShow app … Read the whole story