MoBlog
by Steve Smith, Staff Writer
My Super Bowl runneth over. I have to admit that for someone who didn't even know what teams were playing at this year's big game until kickoff, mobile media helped … Read the whole story
by Wayne Friedman
When it comes to consumers' digital responses to Super Bowl XLVI's TV advertising, there are two big winners: The H&M commercial featuring soccer star … Read the whole story
by Mark Walsh
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumphed over a parade of celebrity-driven spots to win Mullen's Brand Bowl 2012. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Googlers are the types who never really leave the classroom, explains Jordan Lloyd Bookey, head of global K-12 education outreach at Google, in a … Read the whole story
COMMENTARY
by James Macdonald
With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV … Read the whole story
by Mark Walsh
JetBlue Airways has launched an iPhone app and updated its mobile and PC-based Web sites in an effort to provide a more personalized and … Read the whole story
by Mark Walsh
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are "somewhat" to "very interested" in the idea of … Read the whole story
by Steve Smith
With the relentless growth of smartphone/tablet ownership and use in the last year, it comes as no surprise that Super Bowl XLVI appears to … Read the whole story
by Steve Smith
Many mobile marketing professionals were underwhelmed by the ways in which Super Bowl advertisers did (but usually didn't) leverage the second screen effectively. Twitter … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
New research from GfK MRI's iPanel, composed exclusively of Tablet and eReader owners, reveals that male Tablet owners are particularly interested in reading digital … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
I'm super-exhausted. A plethora of contests, activities, mobile apps and social media pleadings before this year's' Super Bowl abounded, because major consumer marketers insisted … Read the whole story