My Super Bowl runneth over. I have to admit that for someone who didn't even know what teams were playing at this year's big game until kickoff, mobile media helped … Read the whole story
When it comes to consumers' digital responses to Super Bowl XLVI's TV advertising, there are two big winners: The H&M commercial featuring soccer star … Read the whole story
Doritos' consumer-generated ads featuring a dastardly dog and a flying baby triumphed over a parade of celebrity-driven spots to win Mullen's Brand Bowl 2012. … Read the whole story
Googlers are the types who never really leave the classroom, explains Jordan Lloyd Bookey, head of global K-12 education outreach at Google, in a … Read the whole story
With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV … Read the whole story
JetBlue Airways has launched an iPhone app and updated its mobile and PC-based Web sites in an effort to provide a more personalized and … Read the whole story
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are "somewhat" to "very interested" in the idea of … Read the whole story
With the relentless growth of smartphone/tablet ownership and use in the last year, it comes as no surprise that Super Bowl XLVI appears to … Read the whole story
Many mobile marketing professionals were underwhelmed by the ways in which Super Bowl advertisers did (but usually didn't) leverage the second screen effectively. Twitter … Read the whole story
New research from GfK MRI's iPanel, composed exclusively of Tablet and eReader owners, reveals that male Tablet owners are particularly interested in reading digital … Read the whole story
I'm super-exhausted. A plethora of contests, activities, mobile apps and social media pleadings before this year's' Super Bowl abounded, because major consumer marketers insisted … Read the whole story