MoBlog
by Steve Smith, Staff Writer
In a major upgrade to its iOS apps, Walmart adds a special in-store mode that tries to keep its customers in the brand's own mobile house. The power comes in … Read the whole story
by Tanya Gazdik
United Airlines is offering prizes to customers who nominate employees for great service via its mobile app and will award $125,000 in October to … Read the whole story
by Mark Walsh
Half the smartphones in the U.S. ran on Google's Android platform through April. About half of users are both downloading apps and using mobile … Read the whole story
by Steve Smith
Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As most of us in the industry know, mobile Web usage hasn't monetized for advertising nearly as well as "on PC" usage has. Earlier … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Marketing Charts, and Nielsen's latest Cross-Platform Report, Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. … Read the whole story