Mobile Marketing Daily
Monday, June 4, 2012
  • United Airlines Rewards Employees, Customers

    United Airlines is offering prizes to customers who nominate employees for great service via its mobile app and will award $125,000 in October to … Read the whole story

  • Android Owns Half U.S. Smartphone Market

    Half the smartphones in the U.S. ran on Google's Android platform through April. About half of users are both downloading apps and using mobile … Read the whole story

  • Red Bull Campaign Shows That Social Mobile Has To Get Beyond The Banner

    Social media on mobile needs to leverage both precise targeting and more intrusive ad formats in order to capture users' attention, a recent campaign … Read the whole story

  • Monetization? Screen Size DOES Matter -- Though Mostly Just for Advertising

    As most of us in the industry know, mobile Web usage hasn't monetized for advertising nearly as well as "on PC" usage has. Earlier … Read the whole story

  • Black American Consumers Are Powerful Digital Users

    According to Marketing Charts, and Nielsen's latest Cross-Platform Report, Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. … Read the whole story