MoBlog
by Steve Smith, Staff Writer
Apple outlined its next iOS iteration, including enhanced Siri, new maps and a tantalizing app that assembled mobile passes, loyalty cards, etc. in one place. Hmm. All that is missing … Read the whole story
by Mark Walsh
With the launch of Flurry's Ad Analytics service, the company will provide measurement on ad clicks and app installations for in-app campaigns across multiple … Read the whole story
by Steve Smith
Nostalgia video and music merchant Shout! Factory will acquire the app that seemed custom built for its retro pop-culturist audience. But the company promises … Read the whole story
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by David Goetzl
A pair of feasibility studies on cross-platform measurement found that a considerable number of viewers are accessing related content on multiple screens, while suggesting … Read the whole story
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by Gavin O'Malley
On the contrary, Internet ad revenue for the first quarter of the year set a new record (for the reporting period) at $8.4 billion … Read the whole story
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by Joe Mandese
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing … Read the whole story
by Mark Walsh
A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year to nearly 70 million -- or … Read the whole story
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by Erik Sass
Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket … Read the whole story
by Mark Walsh
The Weather Channel has geotargeted mobile ads according to local weather conditions. But now the company is going beyond DMA or ZIP code targeting. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV Everywhere has not entirely taken off as planned. Sure, there are a few cable operator trials and a handful of programmer-led efforts such … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to … Read the whole story
COMMENTARY
by David Goetzl
Networks have been eager to conduct research on cross-platform consumption of major sports events, be it ESPN for the World Cup or NBCUniversal for … Read the whole story