Mobile Marketing Daily
Thursday, June 21, 2012
  • Windows Phone 8 To Offer Mobile Wallet

    With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new … Read the whole story

  • The Age of the Branded Action

    Some of the most imaginative uses of device-based brand engagements awarded at Cannes show us brands sponsoring humans acting on the world. Maybe 'action … Read the whole story

  • Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits

    Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital … Read the whole story

  • Abandon or Monetize? How Brands And Marketers Can Maximize Their App ROI

    It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with … Read the whole story

  • Ad Tech Vets Form Mobile Ad Startup

    A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a … Read the whole story

  • Millennials Consider Mobile The Must-Have Shopping Companion

    "Showrooming" has become common vernacular in the retail environment as consumers trot down retail aisles comparing prices, looking up reviews and sometimes purchasing directly … Read the whole story

  • Cadillac Talks Tech With New XTS

    Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't work because it does nothing to change perception. "Rather than just going after … Read the whole story

  • LG Electronics: Talk To Phone For Web Search

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 … Read the whole story