MoBlog
by Steve Smith, Staff Writer
the IAB Mobile Rising Stars should get high marks not for being creative so much as for being generally respectful of the mobile user. Most of them keep the user … Read the whole story
by Mark Walsh
Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according … Read the whole story
by Steve Smith
Kraft craftily engages the tradition of macaroni art in a new app that urges us to make dinner, not designs from their mac and … Read the whole story
by Mark Walsh
Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobile as a way to reach consumers at live events. The medium's portability … Read the whole story
by Wendy Davis
The online ad industry is poised to extend privacy self-regulation to the mobile platform, the Interactive Advertising Bureau says in a new filing with … Read the whole story
by Mark Walsh
Congress passed legislation to set aside a chunk of unlicensed spectrum for wireless broadband by auctioning off broadcast spectrum. It's unclear whether TV stations … Read the whole story
by Laurie Sullivan
Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Lost in the hills of Tuscany, our weary traveler finds salvation (and a way home) in his iPhone. But the next generation of travel … Read the whole story