Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according … Read the whole story

Kraft craftily engages the tradition of macaroni art in a new app that urges us to make dinner, not designs from their mac and … Read the whole story

Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobile as a way to reach consumers at live events. The medium's portability … Read the whole story

The online ad industry is poised to extend privacy self-regulation to the mobile platform, the Interactive Advertising Bureau says in a new filing with … Read the whole story

Congress passed legislation to set aside a chunk of unlicensed spectrum for wireless broadband by auctioning off broadcast spectrum. It's unclear whether TV stations … Read the whole story

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Read the whole story