MoBlog
by Steve Smith, Staff Writer
LocalResponse issued its first study of check-ins related to top retailers, and it turns out that Saturday is far and away the top time for mobile social shopping activity. And … Read the whole story
by Sarah Mahoney
In an effort to raise awareness for both its running shoes and childhood obesity, Saucony is introducing Run4Good, a running app that allows users … Read the whole story
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by Thom Forbes
Apple seems to have lost its way with a mapping app that has replaced Google Maps on iOS 6, leading to a flurry of … Read the whole story
by Steve Smith
Ad agency reticence to move digital budgets to the mobile platforms is the main culprit in creating a big money gap for media on … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to uSamp, looking at the mobile shopping habits of 1,100 men and woman, ages 18 - 75, 12% of woman find themselves shopping … Read the whole story
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by Mark Walsh
Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I went to the UK last week thinking this was a land where digital privacy was taken oh so much more seriously. Actually, they … Read the whole story
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by Laurie Sullivan
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
by Mark Walsh
After going on an acquisition spree in the last year, Augme Technologies, the parent of mobile marketing and ad services firm HipCricket, is retrenching. … Read the whole story
by Karl Greenberg
A large percentage of younger consumers are planning to buy cars. Generations X and Y Account for 63% of U.S. Consumers Planning to Buy … Read the whole story