According to uSamp, looking at the mobile shopping habits of 1,100 men and woman, ages 18 – 75, 12% of woman find themselves shopping on their mobile devices while in the waiting room at the
doctor’s office. On the other hand, 25% of men most frequently shop on mobile while at the office.
The survey found that men are more likely than woman to purchase items over their
mobile devices:
- 27% of males purchase consumer electronics on mobile vs. 8% of females
- 23% of males purchase movie and event tickets on mobile vs. 11% of females
- 30%
of males purchase digital content on mobile vs. 20% of females
- 13% of males purchase food and drinks on mobile vs. 8% of females
- 8% of males purchase office supplies on mobile vs.
4% of females
Considering how mobile devices are being used in purchase decisions, 91% of males have scanned a product barcode with their mobile device vs. 85% of woman. The survey
found that men and woman who scan barcodes with mobile are shopping at these types of stores:
- Electronic store: 27% male vs. 12% female
- Convenience store: 7% male vs. 3%
female
- Health & Beauty Store: 6% female vs. 2% male
According to the InfoGraphic included with the study report:
Gender Differences in Mobile Shopping Activities (% of Group) |
Type of
Mobile Use | % of Women | % of Men |
Mobile purchase | 34% | 45% |
Mobile for
payment | 32 | 46 |
Wrote a review | 16 | 26 |
Used mobile coupon | 44 | 35 |
Commented on purchase | 29 | 35 |
Scanned a barcode | 85 | 91 |
Source: uSamp, September 2012 |
Types of Product Purchased on Mobile (% of Group) |
Product Type | % of Women | % of Men |
Consumer electronics | 8% | 27% |
Food or drinks | 8 | 13 |
Office supplies | 4 | 8 |
Health & beauty items | 8 | 2 |
Luxury goods | 2 | 6 |
Movie & event tickets | 11 | 23 |
Computer equipment | 5 | 13 |
Digital content | 20 | 30 |
Source: uSamp, September 2012 |
Where Men and Women Do Mobile Shopping (% of Group) |
Location | %
of Women | % of Men |
At work | 15% | 25% |
In the waiting room | 12 | 8 |
In class | 2 | 4 |
In a meeting | 1 | 3 |
Source: uSamp, September 2012 |
Products Photographed by Mobile Shoppers (% of Group) |
Product | % of Women | % of Men |
Clothing | 34% | 22% |
Cosmetics | 11 | |
Consumer electronics | | 22 |
Source: uSamp, September 2012 |
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