MoBlog
by Steve Smith, Staff Writer
The recent Millward Brown study of receptivity to mobile ads also shows just how focused the mobile user is on what they want to do. How about creating ad units … Read the whole story
by Laurie Sullivan
Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In her first public interview since taking on Yahoo, Mayer presses the case for her portal being a natural for mobile. But what place … Read the whole story
by Mark Walsh
comScore has unveiled a beta version of its cross-platform measurement system offering consolidated audience metrics across Web sites, apps and video content. The rollout … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
For both the 18-34 and 35-54 year-olds, Talk remains the No. 1 function of the mobile phone. Read the whole story
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by Steve Smith
Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where … Read the whole story
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by Mark Walsh
Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry … Read the whole story
by Tanya Gazdik
The InterContinental Hotels Group's Holiday Inn brand is the first major hotel brand to launch a travel app for Windows 8 -- the newest … Read the whole story
by Laurie Sullivan
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, … Read the whole story