MoBlog
by Steve Smith, Staff Writer
The Super Bowl ad ritual has grown stale and so self-conscious that I wonder whether any brand really connects with a consumer this way. Perhaps the second screen can help … Read the whole story
by Steve Smith
Amidst all the discussion of last night's ad "winners" and "losers," Twitter -- claiming that it had been mentioned in half of Super Bowl … Read the whole story
COMMENTARY
by Steve Osborne
As we witness this perfect storm of more intuitive search, rich augmented brand experience and ubiquitous purchase points such as this smart innovation, never … Read the whole story
by Sarah Mahoney
With broadcasters forced to make football small talk for 34 minutes during the power outage, brands flexed their social strength and took to the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, consumers are turning to smartphones and … Read the whole story
by Steve Smith
The cluttered second-screen market of apps that enhance and discover video content just got a bit smaller as Dijit buys early entrant in the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In order to grow up, mobile advertising needs to distinguish smartphone from tablets. Moods, modes and the necessary messaging on each platform are quite … Read the whole story
by Laurie Sullivan
Microsoft's search engine Bing might resemble a fast-moving train this year, as it lines up a variety of product launches -- as many as … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Do-not-track isn't just for desktops, the Federal Trade Commission said on Friday. Mobile platform companies -- including Apple, Google and Blackberry -- also should … Read the whole story
by Gavin O'Malley
Pioneered by Hulu and other platforms, giving content consumers multiple ad options continues to gain traction. Some marketers even see the model as a … Read the whole story
by Mark Walsh
For mens' lifestyle guide Thrillist, the email newsletter has always been at the heart of its content strategy. But as more users access its … Read the whole story
by Wendy Davis
Mobile social network Path agreed to create a comprehensive privacy policy to settle charges that it deceived users by secretly uploading their address books, … Read the whole story
by Wendy Davis
The mobile company Hipster has been hit with another privacy lawsuit alleging that it wrongly uploaded users' address books. The new case against Hipster, … Read the whole story