Talk about super-serving content marketing, Purina has been doing for decades the sort of thing that some brands only seem to be discovering. Offer invaluable information that communicates your shared … Read the whole story
Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing … Read the whole story
Agencies and marketers were chasing the cool kids at SXSW. Everyone wants to figure out a way to be "authentic" at scale. Read the whole story
"Angry Birds" creator Rovio Entertainment on Monday announced plans to introduce its first animated series across smartphones, tablets, TV networks and streaming media players. … Read the whole story
Mobile payments solutions were in display at SXSW as concession stands were prominently outfitted with mobile payments terminals. However, not everyone took advantage even … Read the whole story
There was a run on the virtual comics store this week as a promotion from Marvel choked the Comixology digital ordering system and forced … Read the whole story
According to a survey, by Pew Research, of teachers who instruct American middle and secondary school, technologies have become central to their teaching and, … Read the whole story
Twitter has lost a preliminary battle in a lawsuit by PeopleBrowsr, which alleged that the microblogging service intended to improperly cut off access to … Read the whole story
In previous real-time branding columns, we introduced the idea of a rich media exchange, which will become a reality in the near future when … Read the whole story
The 'New York Daily News' has joined forces with MyCityWay to launch a new mobile app that combines editorial content from the venerable tabloid … Read the whole story