MoBlog
by Steve Smith, Staff Writer
With the Galaxy S4, Samsung is most clearly leapfrogging Apple in moving the mobile device from being personal to being truly intimate. The upcoming handset's emphasis on sensor technology to … Read the whole story
by Laurie Sullivan
A change in consumer behavior continues to fragment the advertising industry, challenging brands, agencies, content marketers and application developers to capture consumers' attention. While … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even in these early stages we are seeing how mobility will profoundly alter media consumption. Content can now find new circumstances, and "mass" media … Read the whole story
by Laurie Sullivan
U.S. consumers now spend 1 in every 10 discretionary dollars online -- about $190 billion overall in 2012, but it turns out that those … Read the whole story
COMMENTARY
by Dirk Rients
In meeting the promise of mobile's tremendous growth, brands and agencies will need to evolve just how they utilize mobile as an advertising vehicle. … Read the whole story
-
by Mark Walsh
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Using mobile during the shopping process, such as by price comparison and price matching, can be a challenge for all salespeople to be well … Read the whole story
-
by Mark Walsh
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Second-screen services are a bit like the online video business a few years ago. Second-screen is the new hot area that has a lot … Read the whole story
by Aaron Baar
If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story
by Gavin O'Malley
Mobile advertising and publishing platform Tapjoy has brought on Jeff Drobick to fill the newly created position of chief product officer. Most recently president … Read the whole story