With the Galaxy S4, Samsung is most clearly leapfrogging Apple in moving the mobile device from being personal to being truly intimate. The upcoming handset's emphasis on sensor technology to … Read the whole story
A change in consumer behavior continues to fragment the advertising industry, challenging brands, agencies, content marketers and application developers to capture consumers' attention. While … Read the whole story
Even in these early stages we are seeing how mobility will profoundly alter media consumption. Content can now find new circumstances, and "mass" media … Read the whole story
U.S. consumers now spend 1 in every 10 discretionary dollars online -- about $190 billion overall in 2012, but it turns out that those … Read the whole story
In meeting the promise of mobile's tremendous growth, brands and agencies will need to evolve just how they utilize mobile as an advertising vehicle. … Read the whole story
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
Using mobile during the shopping process, such as by price comparison and price matching, can be a challenge for all salespeople to be well … Read the whole story
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, … Read the whole story
Second-screen services are a bit like the online video business a few years ago. Second-screen is the new hot area that has a lot … Read the whole story
If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story
Mobile advertising and publishing platform Tapjoy has brought on Jeff Drobick to fill the newly created position of chief product officer. Most recently president … Read the whole story