MoBlog
by Steve Smith, Staff Writer
This shouldn't be too hard to figure out. The most successful cross-screen experiences thus far have been personalized. But precious few companies are learning from what is obvious. Personal means … Read the whole story
by Gavin O'Malley
Outsourcing some of its editorial video production, About.com on Wednesday is expected to announce a partnership with mobile-focused video news network Newsy. Newsy will … Read the whole story
COMMENTARY
by Arun Prakash
The next generation of mobile users is significantly broadening the parameters of socially acceptable phone use. We have also learned that under-18s are changing … Read the whole story
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by Mark Walsh
Chitika on Tuesday announced a multiyear extension of its partnership with Yahoo, under which it syndicates Yahoo's search listings across its ad network of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Samsung's hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It's called Easy Mode and when you … Read the whole story
by Mark Walsh
For early online marketer 1-800-Flowers.com, its search ads on Google are still the core of its digital advertising efforts. But the retailer is allocating … Read the whole story
COMMENTARY
by Dror Gill
Web video presents a huge opportunity for brands, but it has its share of challenges, particularly in ensuring quality content and unimpeded delivery. When … Read the whole story
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by Mark Walsh
TV Guide has released an updated version of its app for Android that adds a number of features already available through its iOS app … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The next generation of search not only makes it easier for consumers to find brand information, but for brands to connect with consumers. Consumers … Read the whole story
by Laurie Sullivan
It takes more than acquiring Facebook Fans and Google+ Followers to gain long-term value for brands from social campaigns, making experimentation with targeting options … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Internet has naturally created an environment that finds room for every taste, a Blockbuster store where the shelves are all fully stocked. As … Read the whole story
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by Gavin O'Malley
Chute, a social photo aggregation service, just closed a $7 million Series A equity round led by Foundry Group, along with existing investors Freestyle … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Too often, we view direct marketing and brand marketing as entirely separate practices with their own measurement models. Direct marketers can learn a lot … Read the whole story
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by Tanya Gazdik
A cross-industry study of Web data collection activity reveals the "significant" extent that data is mined or used by companies other than site owners, … Read the whole story